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Should I wait for Windows 8? No. No. and No!

Should I wait for Windows 8? No. No. and No! Conclusion: Organisations that are still running Windows XP fleets are debating holding off a desktop refresh (to Windows 7) until Windows 8 becomes available. There are three key considerations to this discussion: product functionality,...

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Guy Cranswick

Guy Cranswick

Guy Cranswick is an IBRS advisor who covers Google (Apps and Search), broadband/NBN, Web 2.0 technology, government and channel strategy, including areas of business productivity. Guy has worked in the UK and France as Strategy Manager for Initiative Media and director of European operations for Modem Media (Poppe Tyson), the first online marketing and development company. In Australia, Guy was Senior Analyst at both Jupiter Communications and GartnerG2 covering online technologies and strategy in Asia-Pacific. He has published analytical articles in business and technology media, including the AFR, and was the winner of the Australian Institute of Management 2003 essay prize on the topic of corporate communications.

The Role of Online Networks

Analyst: Guy Cranswick Date: 2006-05-28
Networking has been a vital element of the Internet, and in organisations it has been formalised on the Web through sites such as Ryze or MySpace. Much of it involves business and technology professionals, and even people with specific political interests. Networks support and stimulate each member, and if harnessed with an agenda, even one as normal as bulk-buying discounts, they can ...

IT's input into marketing

Analyst: Guy Cranswick Date: 2006-04-28
Marketing can seem the very opposite of IT: lots of look and feel and rather intangible when compared with systems that must deliver on time. Yet IT can inject ideas and methods into marketing across an organisation, and an organisation that harnesses the expertise of its distinct and specialised divisions can realise positive results. The product of greater cooperation may be...

Last Word: Mature business seeks new customers

Analyst: Guy Cranswick Date: 2006-04-28
Marketing is a sometimes crude means of meeting new people and businesses must invest in it, or they wither. For instance there are many brands that have loyal customers, who have used the brand for up to 40 years; but customers don’t live for ever, and the brands inevitably suffer declining sales.

Planning a Business Portal Strategy

Analyst: Guy Cranswick Date: 2006-03-28
Five years ago portals were essential to any worthy online strategy; without one, an organisation was not serious about the Web. That sentiment dissipated as portals were seen as symptomatic of the cyber land grab that failed. In the last two years they have quietly reasserted themselves – or perhaps never went away: Which begs the question: How does an organisation plot a course for its...

5 Steps to Market eGovernment

Analyst: Guy Cranswick Date: 2006-02-28
The emphasis on marketing eGovernment has dropped in priority. There was a Community of Practice on Marketing E-government run by Australian Government Information Management Office (AGIMO) but that government-only group is no longer meeting. In addition there is no specific area in AGIMO responsible for marketing e-government, yet marketing activity is critical to building usage, ...

A Comparative Analysis of Government Website Usage

Analyst: Guy Cranswick Date: 2006-01-28
Government websites are not reaching the public as effectively as they might. This phenomenon is common around the world and while some sites have functional value to the public, research shows that people are confused, ignorant or unable to find what they need from many government sites. To improve their usability government should examine practical steps to reach citizens, firstly...

Developing a New Direction:Initial Insights from News Corp's Online Strategy

Analyst: Guy Cranswick Date: 2005-12-28
A prerequisite of a business case is that all the variables are covered; the forecasts of likely outcomes along with the returns on investment and the processes to manage the venture are classified and described. In so doing, risk is averted or minimised, although there may be occasions when a proposed venture is so large a degree of faith in a business forecast is just as influential as...

Turning around a loss making website

Analyst: Guy Cranswick Date: 2005-11-28
A website that is underperforming, certainly in terms of the expectations that an organisation may have had for it, could be called loss-making. Not all websites generate revenue in one way or another but many organisations want their sites to demonstrate returns, whether that is in contact with site users, public relations, or just awareness of the site itself.

The Marketing Opportunity in Mobile Content Mobile Phone

Analyst: Guy Cranswick Date: 2005-10-28
The mobile phone is entering a new phase in which it appears likely to become another medium, combining material from broadcast and print media. The mobile is not likely to become a pocket cinema - Apple’s iPod video is that – but according to a recent Australian research survey mobile users want more communication choices on their mobiles and to enjoy media content. Current ...

The next phase of e-Government

Analyst: Guy Cranswick Date: 2005-09-28
The Federal Government is proud of its achievements in getting community acceptance of e-government. It has connected more citizens and customers over the last 2-3 years and e-government is proving to be an efficient means of processing transactions, and disseminating information. The Government is on the brink of taking its activities online to a new phase, which will not result in...
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