Jorn Bettin is the IBRS advisor for risk management, knowledge engineering methodologies, semantic modelling, financial services software, large-scale architecture management, and software as a service. He has pioneered model-driven approaches, has co-authored three books that cover the management, engineering and quality aspects of Model Engineering, and regularly speaks at international conferences. In the late 90s he worked in methodology leadership roles at IBM and initiated the Eclipse Generative Modeling Tools open source project. Jorn has an extensive track record in guiding organisations through difficult technology transitions/paradigm shifts, which includes over 20 years of experience in the IT, banking, and insurance industries in Australia, Germany, Switzerland, and New Zealand.