eCommerce

Search engine marketing is increasingly the critical edge of online marketing. With the predominance of Google as the preferred search engine around the world - some estimates assert that up to 80% of all searches are via Google - the power of that single engine to determine the marketing position of a company is influenced by this conduit. Obtaining the top results in a search has inspired strong competition from Web marketers. As Google is a fixture for online marketing, avoiding or ignoring it altogether, is unrealistic