Improving User Experience: The difference between UX and UI
Conclusion: Organisations globally and across Australia increasingly understand the importance of providing products and services with a great user experience. Global companies and brands such as Google, the iPhone, the iPad, and the Kindle from Amazon have proven that user experience is an important differentiator even when something is not first to market. User experience (UX) is often confused with User Interface (UI) and organisations wanting to improve the customer experience of the products and services need to understand the difference. Organisations may increase their capabilities or engage an experienced partner to assist them to improve their user experience (UX) and it is important to understand the UX and UI roles and then apply them both in the appropriate manner so that they are not producing the wrong thing in a beautiful wrapper.