User experience research is crucial because when design neglects end-user input, it can hinder product adoption. In the digital realm, inadequately researched online designs and interfaces lead to user frustration and abandonment. The question for IT teams is: How can we ensure user-centric design to optimise digital experiences and prevent user dissatisfaction?
Cross-functional tasks among various departments provide better collaboration, especially when customer personalisation and customisation are employed. How should enterprises deal with the challenges that prevent them from analysing their customer behaviour, attributes, and trends?
Ticket deflection reduces customer support tickets and improves customer experience. Here’s how enterprises can implement effective self-service strategies and the challenges and remediation strategies for getting it right.
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