Digital ethics: Doing the right thing when nobody (or everybody) is looking
Conclusion: Business ethics is not a new topic. It is as old as business itself and many of the issues and questions posed during ethical considerations are just as old. Digital ethics takes a fresh look at many of these issues from a new perspective, that of a technology-enabled society and the business community. Digital capabilities introduce new complexities and challenges to the business environment. Many ethical issues arising from technology advancements cannot be solved simply. However, without addressing these matters, the business community puts itself, its customers and the community at risk. Viewing ethical issues with a technology focus and adherence to ethical principles can mitigate some of these risks.