Conclusion: Effective IT Strategic Plans (ITSPs) are blueprints. They path future directions, provide rationale, explain benefits and can offer a rallying-point for staff. Yet many ITSPs become shelf-ware. Some become disused as initiatives enacted diverge from those in the plan, thereby undermining their credibility. Other ITSPs simply lack sparkle – the ‘Ah Hah’ factor that signals to stakeholders that the strategies will propel IT and the organisation into exciting, yet well-considered, new directions.