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Conclusion: The maturity of information management practices in an organisation has a direct effect on the ability to achieve business goals related to supply chain optimisation, the quality of financial decisions, productivity, and quality of service. The exponential growth of unstructured information is no replacement for structured information. Quite the opposite: a stream of unstructured Big Data can only be turned into tangible value once it is channelled through a distillery that extracts highly structured information accessible to human decision makers, and that can be used to provide a service to the public or to drive a commercial business model. The transformation of unstructured data into knowledge and actionable insights involves several stages of distillation, the quality of which determine the overall performance of the organisation.

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