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Conclusion: In an environment where the quality of front line services is critical for customer loyalty, the call centre’s (or contact centre or help desk) performance is pivotal. A salient way to measure the call centre’s performance is to calculate its First Call issue Resolution rate (FCR), i. e. the rate at which received calls are resolved the first time while the caller stays online.

A 2019 survey of 300 contact/call centre managers found if the rate is around 70 %1, the call centre is performing well and likely to be satisfying the needs of customers. Conversely if the FCR is well below 70 %, IT management must initiate strategies to increase it. Failure to do so will adversely affect the customer satisfaction rate.

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