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Joseph Sweeney

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Dr. Joseph Sweeney is an IBRS advisor specialising in the areas of workforce transformation and end user computing, including: workplace strategies, enterprise solutions, collaboration, policy, organisational cultural change, and software deployment and licensing.  He is the author of IBRS’s Digital Workspaces methodology. Dr Sweeney has a particular focus on Microsoft products, and often assists organisations in rationalising their Microsoft licensing spend and helping to identify budget for end user computing innovation. He is an accomplished technology strategist and pioneer of Asia’s internet industry. He was a cofounder and Vice President, of Asia Online, where he headed up product development  and assisted the start-up grow into one of Asia’s leading Internet and on-line services. He is also deeply engaged in the education sector. He was awarded the University of Newcastle Medal in 2007 for his studies in Education, and his doctorate, granted in 2015, was based on research into Australia’s educational ICT policies for student device deployments.

Conclusion: While the hype surrounding collaboration technologies and Web 2.0 services reaches fever pitch within the media, vendors and business managers alike, it will serve organisations well to stop and think carefully about what the buzzword collaboration really means for organisational processes, structures and efficiencies. When collaboration services are misaligned with business objectives, they will hinder, not aid, productivity. Having a model to categorise different forms – or modes – of collaboration is an important first-step in accurately matching technologies to different collaborative applications.


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Conclusion: Business units and end users are calling for, if not demanding, IT managers to deploy Microsoft SharePoint. SharePoint is this years ‘must have’ product1 - however few understand what SharePoint is, what it does well and what alternatives exist. SharePoint initiatives will backfire without significant effort to ensure that an organisation is properly educated, specific applications and business needs are identified, and realistic expectations are set.


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As technology plays and increasingly important role in marketing, especially with the rise of online marketing and its influence on real-world marketing programs, a myriad of jargon has evolved from both the technical and marketing camps of the business. Unfortunately, not all of this jargon is readily understood by both camps and misunderstandings are common. This document provides definitions of essential marketing terms for technologists and fundamental technology terms for marketers.


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Conclusion: An ideal time to re-evaluate web analytic solutions (WAS) is when reconsidering web content management (WCM) solutions. However, the purchase of a WAS must be viewed as a separate investment with its own unique requirements.


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Conclusion: Microsoft’s launch of Silverlight is premature. Yet even in its infancy and lack of integration with Microsoft’s product sets, Silverlight is an impressive technology.

Development teams with .Net skills that are looking to port existing rich client applications to thin clients, or deploy mobile front-ends to existing applications, should begin experimenting with Silverlight with an eye to deployment in mid 2008, once Microsoft has delivered standard UI components for Silverlight.


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The recent hullabaloo generated from Paul Graham’s essay “Microsoft is Dead” is a great indicator of the turbulent times we live in. In his article, Graham prophesied that Microsoft’s relevance to the IT industry would wane due to four factors: the rise Google, the advent of broadband, Web 2.0 applications, and the resurrection of Apple’s fortunes.


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Conclusion: Web analytics should not be viewed as a tool forsimply logging online activity, but rather as part of an iterativecycle of constant quality improvement.


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Conclusion: When selecting Software as a Service (SaaS) solutions, IT managers should demand evidenced from SaaS providers as the levels of service that can be expected using a formal framework. Including IBRS’s SaaSability questionnaire in requests for information will help to ensure that all parties understand their roles and responsibilities.


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Conclusion: As many mid to large organisations are re-evaluating their online presence, designed pre-2001, web content management (WCM) has emerged as a growing concern. To address the concern, IT managers must evaluate three critical non-technical issues before looking at WCM solutions or risk substantial overspend on solutions that may hinder organisational online efficiency and agility.


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Conclusion: Legal firms acting on behalf of copyright holders of images are sending out thousands of copyright infringement notices globally, seeking hefty fees from companies whose web sites contain copyrighted images. CIOs need to understand some of the legal nuances and be directly involved in planning and implementing measures to minimise the financial risks of web content. 


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In the News

Managed security: a big gamble for Aussie IT providers - CRN - 02 August 2018

TechSci Research estimates the Australian managed security services (MSS) market will grow at a CAGR of more than 15 percent from 2018-23 as a result of the increased uptake of cloud computing and...
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Kids, Education and The Future of Work with Dr Joseph Sweeney - Potential Psychology - 25 July 2018

What is the future of work and how do we prepare our kids for it? Are schools and universities setting kids up for future success? Does technology in the classroom improve outcomes for kids? Should...
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PageUp starts rebuilding and looks to learn lessons after data breach nightmare - AFR - 27 June 2018

The timing couldn't have been worse for PageUp; two days before Europe's new data protection regime came into force the Melbourne-based online recruitment specialist's security systems detected...
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Australia is still in the cyber security dark ages - AFR - 28 June 2018

In terms of cyber security years, Australia is still in the dark ages, a period typified by a lack of records, and diminished understanding and learning. We're only a few months into practising...
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AMP does maths on infosec shortage - ITnews - 18th June 2018

Cyber security and risk advisor at analyst firm IBRS, James Turner, said the cyber skills shortage was prompting a wider rethink around the domain in terms of resourcing for the last few years....
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