Dr. Joseph Sweeney is an IBRS advisor specialising in the areas of workforce transformation and end user computing, including: workplace strategies, enterprise solutions, collaboration, policy, organisational cultural change, and software deployment and licensing. He is the author of IBRS’s Digital Workspaces methodology. Dr Sweeney has a particular focus on Microsoft products, and often assists organisations in rationalising their Microsoft licensing spend and helping to identify budget for end user computing innovation. He is an accomplished technology strategist and pioneer of Asia’s internet industry. He was a cofounder and Vice President, of Asia Online, where he headed up product development and assisted the start-up grow into one of Asia’s leading Internet and on-line services. He is also deeply engaged in the education sector. He was awarded the University of Newcastle Medal in 2007 for his studies in Education, and his doctorate, granted in 2015, was based on research into Australia’s educational ICT policies for student device deployments.
Conclusion: With recent vendor movements in the Web Content Management (WCM) space and related Enterprise Information Management (EIM) space, there is a great deal of focus on how organisations organise and distribute content online.
Much of the hype surrounding vendor announcements and lucrative tenders for web development obscure a far more important trend: the movement of content from being a product in itself to being seen as the result of a series of organisational processes. This is similar to (although not as far-ranging) as Business Process Modelling (BPM) and many of the approaches used in BPM can be applied to process-oriented web content planning.
28 November 2006