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CommsChoice Group has announced expanded Centre functionality for Microsoft Teams Direct Routing. The new service allows companies to implement a call centre natively within the Teams environment, leveraging Direct Routing.
Why it’s Important
Many Australian organisations - in particular public sector and local government - are in the process of re-architecting customer engagement from traditional ‘centralised call centre’ models to multichannel and then to omnichannel. The introduction of collaborative telephony solutions with rich API support, such as Teams, brings the possibilities of accelerating the move to true omnichannel services. Direct Routing allows contact centre agents to make and receive calls within Microsoft Teams, while also engaging in mixed mode communications, such as chat (potentially assisted by chat bots) and video meetings.
While CommsChoice is not the only vendor offering call centre integration with Teams, its announcement shows the likely future of calls centre architecture: a blend of collaborative tools and telephony, linked to internal and external-facing service channels. However, IBRS cautions organisations against rushing to adopt omnichannel call centre architectures. We have noted that the most successful organisations take a measured, phased approach, moving first to a multichannel operating model and only then to omnichannel. Many organisations have departmental processes that struggle to support true omnichannel. Staging through a multichannel model first allows organisations to identify and address the internal departmental silos before making the biggest step to omnichannel.
Related IBRS Advisory
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