Conclusion:In May 2005, Google released Desktop Search for Enterprise for organisations to use Google without using their public toolbar. The enterprise search market is well served and there are a number of tools which serve particular functions depending on the requirements of the organisation. Google’s objective is to capture the enterprise search business and consolidate their dominance of the entire search function market.
As the Google Press Release disingenuously phrased the announcement:
“With the addition of Google Desktop Search for Enterprise, businesses of all sizes can offer their employees one-stop Google search for the desktop, intranet, or web." Google’s aim is to enlist everyone to the use its brand and so aggregate every possible eyeball in support of its main advertising business.
One-stop use of a single brand is one of the reasons for the stock markets sentiment in pushing the Google share price to nearly US$300.
Google’s intention is to encircle individual consumers and businesses so they use Google automatically when they need information. As an information intermediary Google can capture; although it’s unclear just exactly how, information about users and connect it with businesses.
To avoid reliance on Google, examine how many of its products are used with the organisation. While there is nothing sinister in what Google are offering, managers must ensure security and privacy concerns are assessed and addressed now. Guidelines for employees using Google applications should be clarified to minimise potential risks.