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The topic of Big Data has been propelled from the engine room of theWeb 2.0 giants into the mainstream press. Over the last decade, the volume of data that governments and financial institutions collect from citizens has been eclipsed by the data produced by individuals in terms of photos, videos, messages, as well as geolocation data on online social platforms and mobile phones, and also the data produced by large scale networks of sensors that monitor traffic,weather, and industrial systems.

IBRS has always recognised data as the key to value creation, and has built up an extensive body of research on the latest trends and the shift from enterprise data to “big data” that is currently unfolding. This white paper addresses the scale and the businessimplications of this shift.

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