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Joseph Sweeney

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Dr. Joseph Sweeney is an IBRS advisor specialising in the areas of workforce transformation and end user computing, including: workplace strategies, enterprise solutions, collaboration, policy, organisational cultural change, and software deployment and licensing.  He is the author of IBRS’s Digital Workspaces methodology. Dr Sweeney has a particular focus on Microsoft products, and often assists organisations in rationalising their Microsoft licensing spend and helping to identify budget for end user computing innovation. He is an accomplished technology strategist and pioneer of Asia’s internet industry. He was a cofounder and Vice President, of Asia Online, where he headed up product development  and assisted the start-up grow into one of Asia’s leading Internet and on-line services. He is also deeply engaged in the education sector. He was awarded the University of Newcastle Medal in 2007 for his studies in Education, and his doctorate, granted in 2015, was based on research into Australia’s educational ICT policies for student device deployments.

Conclusion: The availability of modern, Cloud-based, omnichannel-focused stakeholder and customer relationship management (CRM) solutions is disrupting customer expectations. It is not just that new CRM solutions have additional features and modules when compared to more traditional CRM solutions with a history predating social media. The modern CRM paradigm is focused on automation and mass personalisation of customer experiences rather than stakeholder and sales management.

A CRM modernisation effort must, therefore, be based upon a firm understanding of the organisation’s most valuable customer experiences. One way to achieve this understanding is to develop a customer experience strategy.

Note: sister note on this topic for public sector organisations is available.


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Related Articles:

"CRM modernisation Part 1: Strategy, planning & selection" IBRS, 2018-09-04 05:20:15

"CRM modernisation Part 2A: Creating a public sector stakeholder experience strategy" IBRS, 2018-09-04 06:46:34

"Design thinking – do not rush the empathy" IBRS, 2016-05-05 03:03:00

"User Centred Design or Design Thinking" IBRS, 2017-07-03 23:24:11

Conclusion: The availability of modern, Cloud-based, omnichannel-focused stakeholder and customer relationship management (CRM) solutions is disrupting expectations of how public sector organisations should interact with their stakeholders, be it citizens and constituents, the business community, research or other agencies.

It is not just that new CRM solutions have additional features and modules when compared to more traditional CRM solution with histories that predate social media. Rather, the emerging modern CRM paradigm is focused on automation and mass personalisation of stakeholder communication rather than sales management.

A public sector’s CRM modernisation effort must, therefore, be based upon a firm understanding of the organisation’s most valuable stakeholder experiences. One way to achieve this understanding is to develop a stakeholder experience strategy.

Note: A sister note on this topic for private sector organisations is available.


Register to read more...


Related Articles:

"CRM modernisation Part 1: Strategy, planning & selection" IBRS, 2018-09-04 05:20:15

"CRM modernisation Part 2B: Creating a customer experience strategy" IBRS, 2018-09-04 06:47:58

"Design thinking – do not rush the empathy" IBRS, 2016-05-05 03:03:00

"User Centred Design or Design Thinking" IBRS, 2017-07-03 23:24:11

Conclusion: The potential, and corresponding increased expectations of, modern CRM is causing many organisations to re-evaluate their existing CRM solution (or multiple solutions) with a CRM migration.

The decision to migrate to a new CRM solution should not be taken lightly. Given that the management of contacts (e. g. customers, stakeholders, citizens, etc.) is central to every organisation, changing how an organisation communicates with and serves these contacts must be viewed as a strategic initiative.

Therefore, it is vital that each organisation create a strategy, and subsequent plan, for its modern CRM journey. In this paper, IBRS outlines the typical journey for an organisation creating a strategy, planning for, and finally selecting a next-generation CRM solution.


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Related Articles:

"CRM modernisation Part 2A: Creating a public sector stakeholder experience strategy" IBRS, 2018-09-04 06:46:34

"CRM modernisation Part 2B: Creating a customer experience strategy" IBRS, 2018-09-04 06:47:58

"DIY or ready-made? Choose your AI adoption path carefully" IBRS, 2018-07-05 03:00:08

"User Centred Design or Design Thinking" IBRS, 2017-07-03 23:24:11

Conclusion: Interest in eforms solutions is being driven by two drivers:

  • First, the promise of enabling “citizen developers” within the organisation to take ownership of the creation of forms and automate simple processes.
  • Second, the promise of greater workforce efficiency by digitising manual activities.

These two drivers sit at opposite ends of a spectrum of eforms capabilities. The following framework provides a starting point for organisations to capture and refine their eforms requirements and structure information gathering prior to going to market for a solution.


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Related Articles:

"How to succeed with eforms Part 1: Understand the need" IBRS, 2018-01-03 05:42:10

"How to succeed with eforms Part 2: The five most common eforms challenges" IBRS, 2018-02-01 10:06:14

"SNAPSHOT: eForms & workflow products" IBRS, 2018-07-05 02:45:24

"Selecting Mobile Application development tooling" IBRS, 2015-09-02 01:43:47

Conclusion: During January to March 2018, IBRS conducted a detailed market scan of eForms vendors and their products in the Australian market. The market scan was structured around common selection criteria and comparisons developed. The following snapshot summarises the results of the study, and may be used to assist with the development of eForm and workflow solution shortlists.

This snapshot includes eForms solutions that are in use within Australian organisations


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Related Articles:

"How to succeed with eforms Part 1: Understand the need" IBRS, 2018-01-03 05:42:10

"How to succeed with eforms Part 2: The five most common eforms challenges" IBRS, 2018-02-01 10:06:14

 IBRS iQ is a database of Client inquiries and is designed to get you talking to our Advisors about these topics in the context of your organisation in order to provide tailored advice for your needs.

Register to read more...


 
IBRS iQ is a database of Client inquiries and is designed to get you talking to our Advisors about these topics in the context of your organisation in order to provide tailored advice for your needs.
 

Register to read more...


Conclusion: Current approaches to knowledge management are being disrupted by a wave of new working practices that replace the paper-based metaphor that pre-dates the computer revolution, with a digital-only metaphor. While this change has been brewing for over a decade, it should not be confused with simple “digitisation” of paper processes. It is a fundamental shift in thinking about knowledge as a digital asset, which is detailed in “Workforce Transformation Part 1: Disrupting the very idea of paper is an important first step”.


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Workforce Transformation: Complimentary Whiteboard Session
 
One of the key themes at IBRS is the workforce of the future and workforce transformation. Organisations are grappling with how they transform their workforce and what role technologys play in the next iteration of the future workplace.
 
Over the past 24 months, Dr Joe Sweeney has interviewed over 200 C-suite executives from Australian organisations, facilitated peer discussions at over 14 executive roundtables and has presented at many conferences on this topic.
 
As an attendee of Digital Edge, we would like to extend an invitation to run a complimentary 90 minute whiteboard session for your organisation on the workforce transformation, and the future work. This invitation is limited to the first 15 to register below.
 
Who should attend?
  • IT
  • HR
  • Marketing
Why is IBRS offering this?

1. We want to help you and your team gain an understanding of where technology and the workforce is heading, including

  • what are the critical technologies that are driving change?
  • how to develop a digital culture?
  • how will ICT roles change in the next decade?
  • what is the impact on organisational structures of digital workspace and deep collaboration?

2. We are genuinely interested in what Australian organisations are doing in this space

3. We want to give back to those who have participated in our research

4. We want to highlight the capability of IBRS and how we can offer practical advice

We hope that you take up this offer. IBRS would welcome the opportunity to guide and advise you in this complicated and evolving topic.
 

To request a workforce of the future whiteboard session, please provide your details below and we will contact you shortly to arrange a date and time for the session.


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