This pack explores and debunks three common user experience myths that prevent organisations from engaging in user experience (UX) research and design practices, as part of their product and service development cycle.Â
User experience research is crucial because when design neglects end-user input, it can hinder product adoption. In the digital realm, inadequately researched online designs and interfaces lead to user frustration and abandonment. The question for IT teams is: How can we ensure user-centric design to optimise digital experiences and prevent user dissatisfaction?
Digital products that are not designed with the end-user cause poor adoption, frustration and wastes time, money and effort. This pack outlines how development teams can avoid these pitfalls and apply simple, scalable user research methods.
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