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Conclusion: There are many links between the story of data warehousing and the story of SAP adoption, going all the way back to 1997, when SAP started developing a “Reporting Server”. Over the following decade SAP firmed up its dominant position as a provider of Enterprise Resource Planning functionality, creating countless business intelligence initiatives in the wake of SAP ERP implementation projects. Up to 80% of data warehouses have become white elephants, some completely abandoned, and others have been subjected to one or more resuscitation attempts. Big data can either be the last nail in the coffin, or it can be the vaccine that turns the colour of the data warehousing elephant into a healthy grey.

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