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Conclusion: The digitisation of services that used to be delivered manually puts the spotlight on user experience as human interactions are replaced with human to software interactions. Organisations that are intending to transition to digital service delivery must consider all the implications from a customer’s perspective. The larger the number of customers, the more preparation is required, and the higher the demands in terms of resilience and scalability of service delivery. Organisations that do not think beyond the business-as-usual scenario of service delivery may find that customer satisfaction ratings can plummet rapidly.

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