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Conclusion: It has been five or more years since many organisations built their current websites and increasingly many of them are examining ways to improve the design and content. While planning for the future is sensible it is apparent that many legacy issues remain. These legacies are evident in the available technology being used and, probably more importantly, in the planning and thinking of the site’s next phase of development.

How the web is developing and its overlap with other digital media are significant factors in a web strategy and its execution through to a content management strategy. Organisations should recognise and adapt to user behaviour if they want their next generation websites to be effective.

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