Digital Transformation and Strategic Planning: Time for a little business model design

Conclusion: Many organisations looking to transform or innovate their existing business find it difficult to think about it in a completely new way as the past is always present. One way to approach the common strategic planning activity is take the perspective used by start-ups and build a business model for the future which re-evaluates current paradigms. Existing business models can be dissected into key elements and each element can be critically examined and evaluated in terms of its contribution to the desired value proposition.

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