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Conclusion: Company reports used for planning and discussion are not always as clear as they might be. There are a few basic rules which can clarify what is required to be an effective report writer.

Firstly, ensure the argument and the structure is clear; that there is a beginning, middle and end to the flow of ideas to make the report cohesive. Secondly, use short sentences to make the argument unambiguous. Do not rely too much on bullet points in spite of the fact that they are widely used. A sentence argues a case and guides the reader through a thought. On the other hand, a bullet point asserts a point but may not convey an argument satisfactorily.

Most reports will have executive summaries or recommendations. To make the recommendations convincing it is essential that the arguments throughout the body of the report connect with each other. Structure will aid clarity, and these elements are the two hallmarks of good writing.

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