Conclusion: Business investment has all but disappeared in the last five years1. Therefore it is understandable that the appeal for more investment in the drive to digital transformation will unlock innovation and a new route to productivity. However, it is not that simple, as a review of the data illustrates.
Planning the future with rear-vision perspectives is sure to disappoint, if not fail. Organisations would be better to examine their own situation and discard received wisdom, especially from vendors.