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Conclusion: Marketing can seem the very opposite of IT: lots of look and feel and rather intangible when compared with systems that must deliver on time. Yet IT can inject ideas and methods into marketing across an organisation, and an organisation that harnesses the expertise of its distinct and specialised divisions can realise positive results.

The product of greater cooperation may be several and various in the role of marketing. IT specialists may offer knowledge and expertise with practical effect for marketing strategies. Many marketing solutions involve technology solutions, and coupled with a thorough understanding of processes and the implementation of technologies, an IT manager can play an influential role to a marketing team.

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