Last word: Higher Productivity from Green Vegetables
As countries struggle to improve their populations’ dietary habits, now may be the right time to borrow an idea from the ICT industry: just claim it, whatever it might be, leads to higher productivity. The argument seems to work because products that linger on shelves start to move with this simple but effective message. It also motivates policymakers to design grand projects on the basis of productivity gains; it is at the centre of how business is done and it provides an unassailable argument. No one would deny the benefits of productivity.