Planning a Business Portal Strategy
Conclusion: Five years ago portals were essential to any worthy online strategy; without one, an organisation was not serious about the Web. That sentiment dissipated as portals were seen as symptomatic of the cyber land grab that failed. In the last two years they have quietly reasserted themselves – or perhaps never went away: Which begs the question: How does an organisation plot a course for its portal?
A portal ought to be created with a business objective, not because it’s fashionable, or competitors have one, or it’s possible with a large amount of content that is underutilised elsewhere in the organisation. From inception the portal should be planned to provide value to users, and in this context focusing on their requirements will produce a portal users keep using.