Search Industry Update '08
Conclusion: The corporate battle for search supremacy between Microsoft and Google over Yahoo! has been a good spectator sport for several months. So far it’s unresolved, but it should refocus attention on search marketing strategy, on optimal tactical channel selection and the opportunities that may emerge from a new landscape in search marketing.
With changing conditions in the economy leading to greater uncertainty, organisations ought to use this time to re-examine their search strategies and to look for better value and accountability from search channel suppliers.