Should Organisations be interested in Broadband Penetration?
Conclusion: The speed and ease of use that broadband delivers is still a rare commodity amongst the majority of Australian businesses, especially the SME. A constant refrain is that broadband must be pushed into the bulk of Australian organisations and for sound commercial reasons. It’s not clear that many businesses are interested; however, to ensure that broadband is a common standard. In the B2B marketplace organisations do not seem to be adversely affected by suppliers that do not have comparable communications infrastructure.
Even if there is a real problem of efficiency between business, changing conditions in the market is not easy. Pushing attitudes to change rapidly when the cost is borne by someone else won’t happen. The telecomm landscape is settled and the power of Telstra, directly and indirectly through its infrastructure affects, pricing to other suppliers of broadband.
Individual organisations could only use their voice through lobbying. So far, the loudest voices in the broadband debate have been from self-interested parties and they haven’t been able to state absolutely clearly why and how broadband will improve productivity. Their appeal to redress Australia’s relatively low standing on the international broadband league table relies on simple chauvinism.
The widespread low broadband usage in business is not a concern, despite its coverage, and it’s nearly impossible to know what the economic benefit would be if broadband was in every organisation in the country. Where companies and organisations do have broadband efficiency problems with their business partners they might work together to resolve them.