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Conclusion: The term ‘digital disruption’ exerts a powerful cocktail of possibilities. While the term has limited application in specific cases, its general use has diluted its meaning. Whether this is significant may be judged individually but the general use of digital disruption to any and all events coinciding with the introduction of new technologies is misleading.

For the most part executives and strategists can understand technologies and their implementation as progressive evolution. This is especially true for buyers of technology. For some technology vendors and industries the effect of digital technologies may be disruptive, even destructive, insofar as markets, capital and stock value are lost.

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