Transformation and the role of Governance
Conclusion: Nearly all organisations recognise that the world, their industry, and their customers are changing. Evidence of that realisation can be seen in company restructures, strategy and vision documents, and the discourse used by executive management. Change vocabulary such as transformation, innovation, anything Cloud, as-a-service or mobile is widely used. However, history shows that even highly successful companies find change and transformation difficult, with icons such as Novell and Netscape either failing completely or being relegated to market followers.
Review of these and similar organisations shows that being overly committed to a previously winning formula, misreading the market and competition dynamics or responding to market changes too slowly were common missteps.