Main
Log in

Conclusion: A website that is underperforming, certainly in terms of the expectations that an organisation may have had for it, could be called loss-making. Not all websites generate revenue in one way or another but many organisations want their sites to demonstrate returns, whether that is in contact with site users, public relations, or just awareness of the site itself.

There are many tools and techniques to measure, and thereby improve the performance of a site: one of these is usability. These techniques will deal with the execution of site structure and content. As valuable as these techniques may be, if a site is loss making it may be that the root cause lies in the initial planning i.e. that the site does not match the strategy or the expectations that were in place when it was developed.

Organisations with underperforming web site must adopt business process re-engineering principles and redesign it and redesign the aims of the site. Return to the strategic plan – if one exists – and reset objectives. Do this planning once the site has been measured and assessed to obtain a thorough overview of the site’s current performance.

Existing Client Login



Register to read more...

In the News

Outdated work from home policies bog down Aussie businesses - Computer Reseller News - 6 April 2020

IBRS analyst Dr. Joseph Sweeney provides best practice-advice on working from home in the current pandemic situation. Dr. Joseph Sweeney discusses current working from home policies which are...
Read More...

Centrelink crashes under demand for crisis payments - Australian Financial Review - 23 march 2020

IBRS workforce transformation advisor Joseph Sweeney said many government departments had to navigate difficult IT environments that were only part-way through their digital transformations, with...
Read More...

Inside EY's security work at ANZ - Australian Financial Review - 3 March 2020

"There is more security work to go round than there are resources. So I don't think the market is that crowded. It's important to remember that security is not something you buy and then it's done;...
Read More...

Google cloud boss looks to AI as it fights Amazon, Microsoft duopoly - Australian Financial Review - 2 March 2020

IBRS analyst Joe Sweeney has been tracking the three major Cloud vendors capabilities in AI and said Google is right to believe it has an edge over AWS and Microsoft when it comes to corpus (the...
Read More...

What should be in Australia’s next cyber security strategy? - Computer Weekly - 10 Feb 2020

Peter Sandilands, an advisor at analyst firm IBRS, called the discussion paper “a pre-judged survey” that is mostly looking for answers. He also questioned if the resulting recommendations would be...
Read More...

Subscribe to IBRS Updates

Invalid Input
Invalid Input
Please enter a valid email address
Please enter your mobile phone number
Invalid Input

Get in-context advice from our experts about your most pressing issues or areas of interest

Make an Inquiry

Sitemap