Log in

The release of a familiar handset could help BlackBerry improve its market share but might not win back all of the enterprise customers the phone maker lost to Apple and Android, according to IBRS analyst Guy Cranswick.

The handset maker formerly known as Research In Motion today launched the BlackBerry Classic in Australia through Telstra. While running the BlackBerry 10 OS, the device will look very familiar to business people who used to rely on BlackBerry and its QWERTY physical keyboard in its heyday.

BlackBerry has heralded the return to the familiar.

“The BlackBerry Classic is the powerful communication tool that many of our previous BlackBerry Bold and Curve users have been waiting for – a secure device that feels familiar in your hands, but with the added performance and agility for optimal productivity when you’re on the move,” said Matthew Ball, BlackBerry Australia managing director.

Full Story

In the News

New data breach notification scheme will be a barometer for business maturity - AFR -12 March 2018

Do not mistake cyber security for being merely a technical discussion about IT problems to be fixed. Cyber security is now, and always has been, purely a response to risk. The risks have changed...

The Future of Work: The Role of People - Adobe - 31 Jan 2018

The Future of Work: The Role of People Foreword by Joseph Sweeney, IBRS Advisor For the past 30 years, organisations have applied technology to people to make the workplace more productive. But...

Businesses unprepared for new data breach notification laws - AFR - 29th January 2018

Thousands of Australian small businesses remain woefully unprepared for the introduction of new laws that will require them to publicly disclose if their customers' data is breached by hackers or...

Intel chip meltdown flaw shows new vulnerability - AFR - Jan 5th 2018

Cyber security experts have warned the long-term implications of chip vulnerabilities nicknamed Spectre and Meltdown discovered by researchers this week are still unknown, despite it appearing that...

Business experience should help parents keep kids safe online - AFR - 28th Nov 2017

The adults in the lives of young people need to know more about security and safety in an online world and they could be learning this at work The Office of the eSafety Commissioner deals with some...

Subscribe to IBRS Updates

Invalid Input
Invalid Input
Please enter a valid email address
Please enter your mobile phone number
Invalid Input

Get in-context advice from our experts about your most pressing issues or areas of interest

Make an Inquiry


Already a subscriber?

Login to read your premium content.

Recently Viewed Articles