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Pay TV provider Foxtel has entered the broadband market, this morning announcing details of long-anticipated 'triple play' bundles that combine Internet access, Foxtel TV and a home phone service.

Foxtel is a joint venture owned between Telstra, which offers Foxtel TV bundled with home Internet access, and News Corp.

IBRS advisor Guy Cranswick said that he expected 'triple play' bundles to become more common among ISPs.

"In this market it's an obvious strategy, almost necessary, as the price pressure on all three components is great but once bundled, it tends to cut churn and improve margins," Cranswick said.

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