Log in

Microsoft has gone through a period of considerable change in the past few years. Since the company’s founder, Bill Gates, left the company in 2008, it has begun a process of reinvention that has seen it shift from an on-premises software focussed company, to a Cloud and hardware vendor. But this is not the shift we are talking about.

The real change happening at the tech company, in recent years, is in the way it talks about itself, its products and offerings, and the context in which it frames that conversation.

The company’s recent Ignite 2015 conference on the Gold Coast was where Microsoft’s messaging really hit a tipping point as IBRS advisor, Joe Sweeney, explained.

“The message has been changing for the past two years or so, but that change has really started to come to fruit, this was the first time we saw a stick in the ground and a major transformation in the messaging,” he said.

Full Story

In the News

The three cyber security challenges Australian businesses can't ignore - AFR - 6 May 2018

Australian businesses currently face a cyber security triple threat that has nothing to do with warding off hackers. Rather there are three new regulatory forces impacting specific points of the...

OAIC report reveals 63 data breach notifications in first six weeks of NDB scheme - AFR - 11 April 2018

More than 60 data breaches have been reported in the first six weeks of the country's new Notifiable Data Breach (NDB) scheme, with healthcare providers making up almost a quarter of the mandatory...

New data breach notification scheme will be a barometer for business maturity - AFR -12 March 2018

Do not mistake cyber security for being merely a technical discussion about IT problems to be fixed. Cyber security is now, and always has been, purely a response to risk. The risks have changed...

The Future of Work: The Role of People - Adobe - 31 Jan 2018

The Future of Work: The Role of People Foreword by Joseph Sweeney, IBRS Advisor For the past 30 years, organisations have applied technology to people to make the workplace more productive. But...

Businesses unprepared for new data breach notification laws - AFR - 29th January 2018

Thousands of Australian small businesses remain woefully unprepared for the introduction of new laws that will require them to publicly disclose if their customers' data is breached by hackers or...

Subscribe to IBRS Updates

Invalid Input
Invalid Input
Please enter a valid email address
Please enter your mobile phone number
Invalid Input

Get in-context advice from our experts about your most pressing issues or areas of interest

Make an Inquiry


Already a subscriber?

Login to read your premium content.

        Forgot your password?
Recently Viewed Articles