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If the hipper than hip TED talks phenomenon is about "ideas worth spreading", then cloud presentation software Prezi has a ringing endorsement.

In 2009, Prezi became TED's very first investment, and many TED speakers now use the software instead of Microsoft PowerPoint, which has otherwise dominated the space for more than 20 years.

It's not just that it's "not Microsoft" and therefore wields indie kudos - although for some, that is a drawcard.

For Drew Banks, Prezi's head of international who visited Sydney from San Francisco this week, Prezi's visual focus is better suited to the way we think in today's internet-enabled world.

Rather than being restricted to a linear, slide-based model, a Prezi presentation begins with an overarching image or structure, and then zooms in on various details to tell the story. It allows for a more fluid and interactive way of communicating ideas.

"It's about moving from textual communication and paginated communication to visual communication," Mr Banks says.

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