Three reasons why CRM Should be a Marketer’s top priority - B&T Magazine - 10 Jan 2017

The business climate over 2017-2025 will present new conditions that are more challenging. Based on various forecasts the eight year period will see moderate growth and that will have a direct impact on business operations affecting how they conduct business with customers and others.

Enhancing CRM capabilities and related skills, such as statistical analysis is necessary in order to provide the intelligent insights organisations need.

Full Story