Atlassian’s AI Pivot: Trading Seats for Usage to Secure a Profitable 2027 – AFR May 7 2026
How do you anticipate these shifts in AI pricing models will impact your organisation’s long – term software budget and vendor strategy?
Three reasons why CRM Should be a Marketer’s top priority – B&T Magazine – 10 Jan 2017
- Brian Bowman
- In The News
Search
Related Content
The Case for Persona-Based Licensing: Why “Everyone Gets E3” Is Your Most Expensive Mistake
Stop wasting budget on blanket E3/E5 licensing. Segmenting users into 4–6 personas based on actual needs typically yields 25% annual savings.
The Forward Deployed Engineer Trap Part 1: Manifesto – The Three Dirty Secrets of Platform Colonialism
The FDE model imposes a cognitive tax by extracting domain expertise to harden vendor products. Without logic sovereignty, you subsidise your own obsolescence and risk ontological lock-in. Executives must audit logic layers now to reclaim strategic autonomy before operational exit becomes impossible. Part 1 of 3 of The FDE Trap series.