Access to WiFi everywhere? Really?

Conclusion: Telstra’s new shared access WiFi service Telstra Air solves the problems of users’ limited access to WiFi away from their own home, office or WiFi Hotspots by sharing some of other users’ WiFi capacity (2Mbps on a land line).

It uses globally deployed Fon services which also have massive capital expenditure reduction benefits for fixed and mobile telecommunications carriers and global roaming benefits for Internet service providers and users.

Enterprises should evaluate this type of architecture and service for use in novel ways to brand, differentiate and transform their customer engagement. Shared WiFi access to the Internet is another example of recent trends in the ‘sharing’ economy such as airbnb, Uber, GoGet carshare and others that create practical value.

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