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Conclusion: Technology increasingly is a commodity that can be sourced externally. In contrast, trustworthy data has become a highly prized asset. Data storage can be outsourced, and even SOA (Service Oriented Architecture) technology can be sourced from the Cloud, but the patterns of data flow in a service-oriented architecture represent the unique digital DNA of an organisation – these patterns and the associated data structures represent the platform for the development of innovative digital services.

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