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Conclusion: Technologists consistently under-estimate the growth of data volumes. The result is tactical actions aimed at increasing capacity achieved by adding storage on-premise using traditional bulk storage solutions or moving technical workloads, such as back-up or disaster recovery, to Cloud-based Storage-as-a-Service offerings. This reflects a decades-old mantra of “disk is cheap, buy more disk”.

When the lack of predictability of data volume growth is combined with the need to capture then distribute data from new sources as well as control the hidden cost of data movement across networks, these tactical responses fail to deliver transformational value to end users.

To deliver effective and efficient data storage solutions, IT infrastructure architects must collaborate with their information and data management colleagues to identify the demographics of data being managed1; they must then select storage solutions that optimise data capture, storage, distribution and access based on these characteristics, not simply by volume.

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