InTouch Featured Research
The AI Cost Iceberg: Transitioning to Total Cost of Operation (TCOp)
Stop focusing on sticker prices; manage hidden 'thinking' tokens and context taxes through a dynamic total cost of operation framework.
IBRSiQ December 2025
December’s focus shifts toward pragmatic governance, balancing AI adoption and cyber resilience by simplifying processes and prioritising foundational security controls.
Vendor Reviews
Vendor Radar: Interactive – A Sovereign Partner for the Hybrid Era
With its new ‘Unite28’ strategy, Interactive is targeting regulated industries that require local data residency, deep regulatory compliance (APRA, SOCI), and high-touch customer service.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: The Impact of Adobe and Microsoft’s AI Partnership
Adobe and Microsoft are integrating AI agents to streamline marketing workflows, signaling a shift toward cross-platform interoperability for enterprise productivity.
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