InTouch Featured Research
AI as the Engine of the Innovation Economy: Part 6 – AICoE to Deliver Value and Growth
Implementing an AI Centre of Excellence (AICoE) scales innovation by shifting governance from a gatekeeper to a framework of guardrails.
Vendor Reviews
VENDORiQ: Auditing the New Acrobat Studio
Adobe’s Acrobat Studio transforms static PDFs into multimedia hubs, though disjointed workflows and limited audio controls currently necessitate internal-only utility.
Vendor Radar: Interactive – A Sovereign Partner for the Hybrid Era
With its new ‘Unite28’ strategy, Interactive is targeting regulated industries that require local data residency, deep regulatory compliance (APRA, SOCI), and high-touch customer service.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
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