InTouch Featured Research
2025 Research Review: Costs, Budgets, Governance and… you guessed it, AI
Navigating 2025 required balancing accelerating AI, rigorous governance, and cost control to translate market hype into actionable executive strategy. Our full access report on the year that was.
IBRSiQ November 2025
Leaders are prioritising operational optimisation and procurement, whilst navigating AI governance to future-proof their digital strategies.
Vendor Reviews
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: The Impact of Adobe and Microsoft’s AI Partnership
Adobe and Microsoft are integrating AI agents to streamline marketing workflows, signaling a shift toward cross-platform interoperability for enterprise productivity.
VENDORiQ: Wow! Photoshop Now In ChatGPT. AI is Transforming Design Services into Conversational Creation
Adobe’s ChatGPT integration shifts design from expert software to conversational workflows, enabling staff to scale brand-compliant assets via natural language.
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