Digital transformation: The challenges of scaling
Conclusion: Digital transformation is top of the agenda for most companies in 2019. Many organisations have initiated digital transformation programs and are seeing success with small-scale pilots. However, these activities do not easily scale across the enterprise or ecosystem, limiting an organisation’s capacity to fully realise the benefits of their digital transformation investment.
The biggest barrier to scaling is not technology. It is culture. The established culture in a stable and successful organisation is likely to resist disruption. Existing remuneration and recognition frameworks tend to reward existing behaviours. Individuals and groups will resist change if they do not believe the “digital vision”. A clear, compelling narrative is needed.
Effective scaling of digital initiatives must be led with a commitment from the top, intense communication at all levels and a clearly articulated vision of the future. Organisations that recognise this and can source the right capabilities to deliver large-scale digital transformations will have higher success rates than those which do not.