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Conclusion: Most organisations today understand that business change requires the effective management of stakeholders. Whether they be internal or external, the inclusion of their opinions, needs and concerns is critical to the success of the initiative. However, too many projects and change programs still struggle to be completed successfully or to achieve desired outcomes. Change management and stakeholder engagement is too often handled as a linear process and many are under the assumption that working through the activities in sequence will be sufficient. Stakeholders are complex to identify and to assess as their relative power and influence often go beyond the obvious. Effective stakeholder engagement absolutely requires a full and frank appreciation of the power and influence of each stakeholder.

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