Being a vendor reference customer - table for one please
Conclusion: For customers, there are many advantages, both tactical and strategic, to participating in vendor reference programs. However, IT executives should give thought to scenarios which involve their organisation being held up by a vendor as either innovative, or an early adopter. While the attention may appeal to the ego, there are risks of being out on the bleeding edge, or in being a minority adopter. Being held up as either innovative, or an early adopter, could indicate that your organisation is straying from the rest of the industry. A key concern for IT executives should be that this exclusiveness could equally herald a future shortage of skilled resources.
About The Advisor
James Turner is an IBRS emeritus Advisor who specialised in cyber security and risk and facilitates the CIO Cyber and Risk Network on behalf of IBRS. James has over a decade of experience as an industry analyst and advisor; researching the cyber security industry in Australia. As an IBRS Advisor, James authored over 100 IBRS Advisory papers, led dozens of executive roundtables, and presented at numerous conferences.