Conclusion: Tim Cook, the new CEO at Apple, is noted for his excellence at managing Apple’s supply chain, and while he has spoken about engagement with the enterprise space, this will only be a token gesture from Apple. Enterprise IT does not play to Apple’s strengths. Apple will continue to focus on being great at what it already does: designing for, and selling to, consumers. This presents a challenge for enterprise IT departments because in the absence of meaningful enterprise support from Apple, enterprise IT must aim at negating the impact of any device’s form-factor.

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James Turner

About The Advisor

James Turner

James Turner is an IBRS emeritus Advisor who specialised in cyber security and risk and facilitates the CIO Cyber and Risk Network on behalf of IBRS. James has over a decade of experience as an industry analyst and advisor; researching the cyber security industry in Australia. As an IBRS Advisor, James authored over 100 IBRS Advisory papers, led dozens of executive roundtables, and presented at numerous conferences.