Are your KPIs slowing down your service transformation?
Conclusion: Shifting end users to a digital service delivery channel is more cost-effective for most scenarios and most organisations. The return on investment is through a reduced volume of low-value interactions and an increase in the volume of high-value interactions within high-cost traditional channels. This is a strategic tactic for many organisations and mature ones will have this articulated in a channel management strategy with defined channel migration/shift/uptake targets.
If that channel migration target is not at the centre of the key performance indicator (KPI) design before it gets rolled out to front line staff, organisations run the risk of creating internal tension between their departments which in turn slows down the rate of transformation.
Well thought out and designed KPIs are a critical success factor in the time it takes for an organisation to see a return on the investment in service delivery transformation.
About The Advisor
David Beal
David is an IBRS advisor specialising in corporate board advisory, business performance improvement, digital and customer experience strategy and operationalisation, program and project governance and agile capability development. David has expertise and a strong track record of successfully bridging the gap between digital, business and technology strategy and operations. He brings 20 years’ experience in leading transformative digital, ICT and business improvement programs across the financial services, government and not-for-profit sectors. As a trusted change agent and advisor, David has partnered with executives, corporate and program boards to deliver high impact, well informed business and customers outcomes across service delivery, business systems, digital and ICT operations. As a transformative senior executive, David has led major reform programs at a whole of government level, repositioning Queensland as a national digital leader. He was responsible for the revitalisation of the Queensland Registry of Births, Deaths and Marriages and the digital transformation in the Department of Justice. Most recently, David has spearheaded digital and business innovation within the superannuation industry as the General Manager, Digital Transformation and Analytics.