Conclusion: Today, nearly all organisations are delivering digital services to customers and suppliers. Quality of service expectations of external stakeholders create significant challenges for organisations that were used to treating IT and software needs as internal topics that are at least one level removed from customers and suppliers. Digital services have evolved into the key mechanism for embedding an organisation into the external value chain. Articulating a clear conceptual picture of the external value chain in precise terms without using any IT jargon is a prerequisite for innovation and successful business transformation, having an IT strategy is no longer good enough.

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Jorn Bettin

About The Advisor

Jorn Bettin