Conclusion: A major reason CRM projects stumble, or fail outright, is a poorly argued strategy and business case.

A thorough strategy and business case will provide all stakeholders with a clear rationale of what is being planned, and the related business issues that will be managed better as a result. Additionally, the reason for the investment will be understood and the potential costs and benefits articulated.

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Guy Cranswick

About The Advisor

Guy Cranswick