Large vendors repeatedly
make announcements of their intention to provide products and
services to the large market that small and medium sized enterprises
(SME) provide. Rarely however, do these marketing announcements
translate into usable solutions for SMEs or marketing success for the
identifiable returns, vendor SME initiatives are short-lived. To
show a commitment to SMEs, IT vendors must identify their market and
create products and services appropriate to the needs of SMEs.
Vendors must not assume that their strengths and competencies in the
consumer or large business market will automatically guarantee
success among SMEs. CIO’s should closely examine any ''SME''
branded offering from a vendor for relevance to their business.