Large vendors repeatedly make announcements of their intention to provide products and services to the large market that small and medium sized enterprises (SME) provide. Rarely however, do these marketing announcements translate into usable solutions for SMEs or marketing success for the vendor. Without identifiable returns, vendor SME initiatives are short-lived. To show a commitment to SMEs, IT vendors must identify their market and create products and services appropriate to the needs of SMEs. Vendors must not assume that their strengths and competencies in the consumer or large business market will automatically guarantee success among SMEs. CIO’s should closely examine any ''SME'' branded offering from a vendor for relevance to their business.

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Kevin McIsaac

About The Advisor

Kevin McIsaac