The Sun also rises at Oracle
Conclusion: Oracle will continue to excel in the Application, Middleware and Database markets, but it also intends to radically transform and simplify IT infrastructure. Oracle’s strategy is to eliminate complexity, create significantly greater business value and reduce infrastructure costs using an Integrated Systems approach. The objective is to enable customers to focus on applications, instead of infrastructure, in the hope they consume more Oracle software.
IT executives should keep abreast of Oracle’s infrastructure innovations, as well as the competitors’, and be prepared to rethink their existing infrastructure approach if an Integrated System can create a significant new opportunity for the business.