Why It’s Important
Noggin is a leading provider of operational resilience and critical event management (CEM) software, catering to a wide range of industries, including government, healthcare, education, transportation, and utilities. The platform is recognised for its flexibility, comprehensive functionality, and focus on incident management, business continuity, and disaster recovery planning. This makes it ideal for organisations seeking a customisable resilience platform tailored to their unique needs.
Noggin has gained significant adoption due to its configurability and ease of integration. Its no-code environment allows organisations to design workflows, templates, and processes that align with their operational needs, making it particularly attractive to industries with complex resilience requirements. Its integration with third-party systems, such as SAP and Microsoft 365, enhances its usability and creates a centralised hub for resilience data. Additionally, Noggin provides strong mobile support, enabling users to manage incidents and access dashboards remotely.
Noggin has earned recognition in the operational resilience market, ranking as a Strong Performer in Forrester’s Wave for CEM platforms (Q4 2023) and a leader in Verdantix’s Green Quadrant for Operational Resilience Software 2024. Its core strengths include its comprehensive resilience workspace, which integrates incident and crisis management with risk management, communication tools, and data visualisation. Noggin also excels in supply chain management, workforce resilience, and governance risk management, making it a forward-thinking solution in the resilience space.
Noggin has some limitations, particularly in global market penetration and communication capabilities. Despite its strong presence in the APAC region, it has limited exposure in North America and Europe, where competitors such as Everbridge and OnSolve dominate. Additionally, while Noggin delivers robust incident management tools, it lacks advanced mass communication features, such as integrated conferencing solutions, primarily relying on embedded chat and integrations with tools like Microsoft Office for communication. Its reporting and analytics capabilities also lag behind its major competitors, often requiring external tools like Microsoft Power BI for advanced insights.
The acquisition by Motorola Solutions is expected to address many of Noggin’s challenges, providing Noggin with additional resources and a broader market reach. Motorola is focused on enhancing the Noggin platform, creating opportunities for further innovation and development. For organisations in the APAC region or those prioritising configurability and affordability, Noggin presents an excellent choice. However, customers should carefully evaluate its capabilities against their needs to identify feature gaps before implementation.
Who’s Impacted
- Executive Leadership and Strategic Planning Teams
- Incident and Crisis Management Teams
- Risk and Compliance Teams
- Business Continuity and Disaster Recovery Teams
- Workforce and Talent Management Teams
What’s Next?
- Assess Noggin’s capabilities against your organisation’s specific resilience needs, particularly if your organisation operates in high-risk environments.
- In the short term, ensure Noggin’s APAC-centric market focus aligns with your geographic requirements.
- Stay updated on Noggin’s planned product enhancements, such as plans to improve its reporting capabilities, following its acquisition by Motorola, to maximise long-term value.